Search Engine Optimization Resources

My friend launched a website a couple weeks ago and was looking for search engine optimization resources. These are the links I sent him. The nuances of SEO change when Google updates their algorithms, and the last three links do a good job of covering those nuances. But the core of SEO is good content, and the first link does a good job of covering that.

• How to Create Compelling Content That Ranks Well n Search Engines (PDF) – This gives a broad overview of SEO and emphasizes quality content, which is really what SEO is all about.
• SEOmoz Whiteboard Friday – They do weekly videos explaining basic and advanced SEO techniques.
• Search Engine Land – Danny Sullivan, one of the most well-known SEO people out there, is in charge of this site. Check out their What is SEO? page for a comprehensive list of resources.
• Search Engine Roundtable – This site aggregates popular posts from other SEO forums. 

Matt Cutts heads Google’s webspam team and is a good person to follow on Twitter and Google+ for SEO-related news. The official Google blog, their Webmaster blog, and Bing’s webmaster blog are all good sources for official information.